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Search Optimization

Organizations of all sizes can benefit from an external perspective and a critical and impartial evaluation of their search optimization efforts.

Excellence in search is not achieved overnight, nor can the systems and structures of the search algorithms be cheated (for long). Doing search properly, paid or organic, requires searchcareful attention to the ranking factors that matter to the search engines in their constantly evolving algorithms.

This means a multi-tactic strategy that simultaneously focuses on back-end meta-data evaluation and optimization as well as an intentional effort to continually build and improve upon the consumer facing editorial and image/video content offered via your website.  Paid search adds even greater complexity to the game by integrating keyword quality, landing page effectiveness, relevance, bid-valuation and a host of other factors to the strategic mix.

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If you'd like to discuss your specific marketing challenges feel free to reach out any time.