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Experience

Professional Experience

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Moxie Logo

Advertising Agency and Digital Consultancy (a Publicis Media company)


Senior Vice President, Group Account Director – 2018-Present

Vice President, Account Director – 2015-2018

Interfuse

Programmatic Digital Media Platform (wholly owned by Collinson Media & Events)


Vice President, Digital Innovation – 2014-2015

Drive continual product improvement and new product introductions while positioning Interfuse as a thought leader in the digital marketing space through speaking engagements, research and publishing.

  • Responsible for increasing top-line billings while maintaining profitability with key account relationships and custom strategy development
  • Negotiated contracts and managed the implementation of enterprise-level technology platforms to improve digital marketing capabilities including: com, Oracle Social Relationship Manager, SilverPop by IBM Marketing Automation Platform, and Nielsen Segment & Market Solutions
  • Achieved 300% revenue growth in 1 year through improved rate integrity, challenger (consultative) sales approach and multi-solution bundling
  • Featured as a speaker at company and industry events focusing on digital marketing strategy including – social media, mobile marketing, marketing automation, CRM, SEM/SEO, and integrated marketing

  

Vice President, Consumer Marketing & Digital Solutions – 2011-2014

Lead a team of sixteen, including seven sales representatives, three digital strategists/community managers, three operations professionals and various contract developers and covering all of North America to deliver integrated marketing strategies and executing the delivery of various contracted products and strategic services.

  • Led the transition of a legacy print media company into a competitive digital media and marketing services organization
  • Trained sales representatives to work through the more complex sales environment of digital media (beyond relationship-driven sale of print) to more ROI and value conscious model
  • Achieved a 100% increase in digital revenue and exceeded annual team sales target in each of three consecutive years
  • Increased rate integrity and reduced average sale discount rate by more than 50% through sales incentives, training and more effective negotiation tactics
  • Created new product and service competencies including mobile application development, social media management, email marketing and audience analytics

 

BHG

Employer Brand & Strategic HR Communication and Process Consulting Agency


 

Director, Strategic and Analytics – 2009-2011

Generate new business opportunities among the Fortune 1000 through networking and cold calls. Determine scope of potential project and convert leads into long-term clients through consultative relationship development.

  • Follow-up on lead generation through full sales cycle including discovery, needs assessment, solution development, presentation, proposal/RFP, and procurement negotiations, contracting and on-boarding
  • Continue to deliver strategic consultation on marketing strategies and ongoing analysis of marketing metrics for Tier 1 clients (existing business) throughout the region.

 

Regional Client Strategy Manager – 2006-2009

Partner with Fortune 1,000 companies to develop and implement customized marketing strategies and talent management solutions. Work across all levels of an organization to build integrated marketing campaigns, leveraging traditional and emerging media to achieve critical business objectives.

  • Founded Regional Strategy Team, building from a single member to a team of four regional strategists who were responsible for implementing best practices in each of five regional offices (20 states; 50+ clients)
  • Created and implemented company’s first marketing analytics dashboard to improve the quality and effectiveness of client strategies and employer brand marketing decisions.
  • Developed initial reporting framework for a propriety Brand Analytics product, HODES QTrac; applied Six Sigma methodology to produce a national product line which generated more than $1 million in revenue annually.

 

Senior Account Executive / Acct Executive / Acct Coordinator – 2002-2006

Oversaw all tactical and strategic account team initiatives for clients in retail, logistics, technology, manufacturing and health care sectors, averaging $5 million in annual billings.

  • Developing customized online ad placement system that improved client satisfaction scores and improved revenue potential of branches.
  • Negotiated $1 million+ in client contracts with traditional and non-traditional media vendors.

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